ISSUE 02 The Cringe Issue

Cringe can mean many things. Cringe is personal, cringe is embodied, cringe is sticky, cringe is galaxy print, cringe is internet culture, cringe is generational, cringe is writing about cringe and cringe is our point of departure for our second issue. 

In this issue, we understand cringe as a broad category and as an affective experience that always requires the self and the other. It is an intense, visceral reaction provoked by others in relation to the self, and even when we cringe at ourselves, it is always self-as-other, because our current self is better than the cringeworthy self of the past. Fashion can be quite cringe too, for both insiders and outsiders: an expression of high visibility, an endless competition to outcool each other, making participants vulnerable to judgment, scrutiny, and shame.

And because cringe, at its very core, triggers responses from the head to the toes, we thought, why not commemorate it directly on the body itself.

The magazine is currently stocked at

Papercut, Konst-ig Books, Ettresex, and Press Stop in Stockholm.

Softcover in Vienna.

Reading Room in Milan

Launch Party Photos

Launch Party Photos ★