What is ETUI?
etui - a small ornamental case (Merriam-Webster)
See also:
ETUI - a print fashion magazine based in Stockholm that considers the ornamental case encapsulating our bodies - clothing. It seeks to encase ideas, visuals, and narratives, waiting to be revealed by anyone curious about fashion’s relationship with identity, culture, community, and society.
Each issue carries a central theme, inviting multiple interpretations and personal perspectives through experimental writing, personal essays, case studies, editorials, and interviews.
BOARD OF EDITORS
Staš Čebular
With a background in philosophy and sociology and a Master’s degree in Fashion Studies, I have always approached fashion through an interdisciplinary lens, examining its connections to broader cultural dynamics and its intertextual relationships with other forms of creative expression. Originally from Slovenia, where I earned my bachelor’s degree, I later gained professional experience at various film festivals in Vienna, where I am now based again. Alongside my work on ETUI, I am undertaking a traineeship in archive work and curatorial research at the Museum of Applied Arts in Vienna.
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Katharina Fahr
Growing up in Berlin, I’ve always been immersed in the vibrant worlds of fashion, art, and culture. With a bachelor’s degree in fashion and design management, I set out to explore different corners of the industry - from working with an independent Berlin clubwear label to navigating PR, advocating for sustainable fashion policies at an international european fashion consortium, and now being part of launching this magazine. Most recently, I moved to Stockholm to deepen my expertise with a master’s in Fashion Studies, building on my organisational background and passion for aesthetics and subcultures with a more theoretical approach.
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Roberta Peroni
Originally from Italy, I hold a background in Visual Arts from IUAV University in Venice and a Master’s degree in Fashion Studies from Stockholm University. My interest lies at the intersection of fashion, contemporary art, and visual culture. Following an experience at Afterall, the publishing and research department at Central Saint Martins, I chose to deepen my focus on fashion, particularly its relationship with research, material culture, cultural heritage, and editorial practices, which I view as a curatorial act in itself. I am currently working as an archivist on a cultural heritage project in Italy.
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Malvina Sundén
Born and raised in Stockholm with a background in textile and fashion design, I enjoy both the practical and theoretical aspects of fashion and art. I explore fashion as a cultural practice spanning across all aspects of our society. I hold a Bachelor’s degree in Art History as well as a Master’s in Fashion Studies, both from Stockholm University. Central to my editorial practice is a belief in fashion as a cultural expression where I wish to highlight its significance to culture, identity, and community. Regarding the local scene in Stockholm and observing it in context to the world.
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Seçkin Yüce
Originally from Turkey, I hold a bachelor's degree in English Language and Literature, where I developed a deep appreciation for the ways language shapes identity, culture and art. My long-standing interest in art and especially in fashion, both theoretical and practical, has led me to Stockholm, where I am currently pursuing a master’s in Fashion Studies. With a focus on the theoretical and interdisciplinary nature of fashion, I am particularly drawn to its intersections with literature, storytelling, cultural theory, and social dynamics.
