What is ETUI?
etui - a small ornamental case (Merriam-Webster)
See also:
ETUI - a new print fashion magazine based in Stockholm that considers the ornamental case encapsulating our bodies - clothing. It seeks to encase ideas, visuals, and narratives, waiting to be revealed by anyone curious about fashion’s relationship with identity, culture, community, and society.
Each issue will carry a central theme, inviting multiple interpretations and personal perspectives through analytical essays, case studies, editorials, and interviews.
The first issue is currently stocked at Konst-ig, Papercut and Ettresex, Stockholm.
BOARD OF EDITORS
Staš Čebular
With a background in philosophy and sociology, I have always aimed to approach fashion through an interdisciplinary lens, examining its connections to broader cultural dynamics and intertextual relationships with other forms of creative expression. Originally from Slovenia, where I earned my bachelor's degree, I later gained professional experience working at various film festivals in Vienna. Now based in Stockholm, I am finally pursuing my main passion as a Master’s student in Fashion Studies, immersing myself in the wonderful yet complex world of fashion.
Katharina Fahr
Growing up in Berlin, I’ve always been immersed in the vibrant worlds of fashion, art, and culture. With a bachelor’s degree in fashion and design management, I set out to explore different corners of the industry - from working with an independent Berlin clubwear label to navigating PR, advocating for sustainable fashion policies at an international european fashion consortium, and now being part of launching this magazine. Most recently, I moved to Stockholm to deepen my expertise with a master’s in Fashion Studies, building on my organisational background and passion for aesthetics and subcultures with a more theoretical approach.
Roberta Peroni
Originally from Italy, I have a background in visual arts from Iuav in Venice, where I explored the intersections between fashion, contemporary art, visual culture, and exhibition curation. Following an experience at Afterall, the publishing and research department at Central Saint Martins, I decided to deepen my focus on fashion, an ongoing interest of mine, particularly its relationship with research, cultural heritage and editorial practices, which I see as a curatorial act in itself. I am currently a master’s student in fashion studies based in Stockholm.
Malvina Sundén
Born and raised in Stockholm with a background in textile and fashion design I enjoy both the practical and theoretical aspects of fashion and art. I have a bachelor’s degree in art history and am now getting my Master’s in fashion studies. I hope to use my experience to engage with fashion as a cultural expression and highlight its significance to culture, identity and community.
Seçkin Yüce
Originally from Turkey, I hold a bachelor's degree in English Language and Literature, where I developed a deep appreciation for the ways language shapes identity, culture and art. My long-standing interest in art and especially in fashion, both theoretical and practical, has led me to Stockholm, where I am currently pursuing a master’s in Fashion Studies. With a focus on the theoretical and interdisciplinary nature of fashion, I am particularly drawn to its intersections with literature, storytelling, cultural theory, and social dynamics.
Virgilio Pederzoli
Originally from Italy, I got my bachelor degree in philosophy with a thesis on the intersection between fashion and philosophy. Previously I wrote for an italian fashion platform and I’ve been in touch with it more closely by hanging out in Milan. Overall, I’m interested in how fashion, together with other aspects of culture such as music, can tell us more about who we are and the world we live in. I like to approach my areas of interests from a critical approach and I’m currently doing a master in Fashion Studies in Stockholm.
